Do Disrupt: Change the status quo. Or become it.
By Mark Shayler
This short book is all about doing things differently. After all, if we do things the same as everyone else, there isn’t truly a need for us to be doing them in the first place. Shayler talks about knowing what you can change and changing that.
Disrupting something creates change, which in turn creates innovation. This book is about making your ideas real. Shayler gives a series of short exercises (which could be seen as developing a “business” plan) to help you disrupt your status quo and help you refine your ideas so that you can provide something uniquely you.
Golden Nugget: “You aren’t going to outspend your competitors, so you’ll have to outthink them.” p. 89